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5 ways to overcome economic uncertainty

We live in uncertain financial times, where running a successful business can be a challenge. We’ve highlighted five strategies that could be adopted to help navigate economic uncertainty.


Economic uncertainty is an ongoing worry for any business owner.


You can control your own financial management, but you don’t have any direct control over the wider macro-economy. In addition to that, in the first few years of the 2020s, there have certainly been plenty of tricky ups and downs for your business to navigate.


Current economic uncertainty stems from a number of factors, including:

  • Fluctuating markets

  • Geopolitical tensions

  • Pandemic recovery

  • The impact of climate change

This unpredictability poses significant challenges for sustained growth and stability. So what action can you take? We have compiled a list of some simple steps that you might wish to consider, to react to these challenges.


Simple strategies for overcoming the challenges of economic uncertainty

It seems obvious, but good financial management is the key to riding any period of economic uncertainty.


Why? Well when sales, revenues, supplier prices and operational costs are highly dynamic, it’s good to know that your business has a healthy cash buffer in the bank and a solid financial strategy to stick to. Highly geared, low margin businesses tend to find it more difficult to have cash available to cover the volatility and potential short-term cash fluctuations; so this is especially important for them to plan ahead and prepare where they can.


The types of questions we often get asked, include:


  • how do I get tighter control over my business finances?

  • what are the main areas to focus on, track and manage as a business owner or financial director (FD)?

Here are five straightforward ways to tackle economic uncertainty:

  • Manage your cashflow effectively – cashflow management is the process of tracking your cash inflows and outflows, identifying potential problems and being proactive about taking action. It’s helped by running regular cashflow forecasts and sticking to budgets.

  • Carry out spend management – spend management involves tracking your expenses and identifying areas where you can cut costs. You do this by switching to more cost effective suppliers, cutting back unnecessary expenses and having tighter approval processes.

  • Negotiate better terms and prices with suppliers – negotiation can help you save money on your raw materials, labour and other important costs. You can also negotiate better payment and credit terms by building trusted relationships with your suppliers.

  • Embrace AI automation to cut costs – artificial intelligence (AI) tools are a great way to automate tasks, such as customer service, billing and inventory management. This frees up time for strategic activities and saves you money on labour costs.

  • Diversify into new products or markets – diversification helps you reduce your dependence on a single product or market, making your business more resilient to economic downturns. It’s important to choose products or markets that are complementary to your existing business, and that have good growth potential.

Talk to us about strengthening your financial management

With the world in such an unstable state, it’s always difficult to know exactly what lies around the corner for your business. However, it is safe to say that with a robust and agile financial strategy, you’re in a better position to flex your revenue streams and overcome any cashflow pitfalls.


As your adviser, we’ll help you get tighter control over your cashflow, budgeting and financial forecasting – giving you the numbers you need to navigate uncertain times.

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